The 4Ps to Becoming the Agent Clients Choose
Kristin Parker - 08/03/2026
This course provides a practical framework to help real estate professionals build a more visible, credible, and consistent business. Built around the four pillars of Presence, Presentations, Promotion, and Positioning, the course explores how clients form perceptions, build trust, and decide which agent to work with. Rather than relying on disconnected tactics, agents will learn how to align the way they communicate, market themselves, and demonstrate value throughout the client experience. By the end of the course, participants will be able to strengthen their professional presence, communicate their value more effectively, and position themselves as the clear choice for the clients they want to serve.
Developed with the assistance of Robert Kennedy III and Rialto Academy.
This educational offering is recognized by the Minnesota Commissioner of Commerce as satisfying 2.0 hours of credit toward continuing real estate education, provided by the Saint Paul Area Association of REALTORS®.
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