NAR Launches 2022 “That’s Who We R” Ad Campaign

SPAAR - 02/18/2022

The National Association of REALTORS® has officially launched its 2022 That's Who We R ad campaign. With it brings new marketing assets for REALTORS®.

The following message was sent out by Victoria Gillespie, NAR Chief Marketing and Communications Officer.


I am thrilled to share the launch of NAR’s "That’s Who We R" 2022 ad campaign. This year’s creative builds on the work of the past three years, further distinguishing REALTORS® by focusing on the difference between a REALTOR® and a non-member agent — and that difference is real.

Visit www.ThatsWhoWeR.realtor to see and hear the NEW national TV and radio commercials. The new ads demonstrate the compelling reasons for consumers to trust REALTORS®, who go above and beyond to bring their clients unparalleled service and a commitment to ethics. The spots capture authentic moments and real human stories, highlighting the deep expertise, ethics, and neighborhood knowledge provided by a REALTOR®. This week, program highlights include:

  • 2/8:  House Hunters International, HGTV, 9:30-10 p.m. CST
  • 2/9:  Fixer Upper: Welcome Home, Magnolia, 8-9 p.m. CST
  • 2/9:  Live NBA, Chicago Bulls @ Charlotte Hornets, ESPN, 6:45-9 p.m. CST

At nar.realtor/thats-who-we-r/campaign-marketing-assets find new turnkey advertising assets — exclusively for the REALTOR® family — to use in your local market. For the full library of social assets that you can personalize and easily share on social media platforms, use NAR’s Photofy app. Don’t have it yet? Visit photofy.com/NAR.

This year, we’ve also consolidated existing That’s Who We R assets by topic — such as the code of ethics, market expertise, or commercial real estate — making it easier for you to download assets in one large file by topic. See all topics under Archived Assets at nar.realtor/thats-who-we-r/archived-campaign-assets.

THANK YOU for your continued support of the ad campaign. It’s so important for REALTORS® to be able to tell our brand story — your story. The campaign is inspired by your hard work and your commitment to caring for your clients, and we're honored to tell it.

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