What is Threads? The New Social Media Platform by Instagram

Threads is a new app developed by the Instagram team, designed to provide a platform for sharing text updates and participating in public conversations.

Viewed by some as a Twitter alternative, Threads offers real estate professionals a new and unique space to share their expertise, and build their brand and community. By logging into the Instagram accounts, users can easily join Threads and enjoy its features. Posts on Threads can consist of up to 500 characters and may include links, photos, and videos up to 5 minutes in length.

This allows real estate professionals to post insightful industry updates, showcase properties through visuals, and provide valuable educational information to their audience. Additionally, the platform offers an easy way to share Thread posts to Instagram stories or feeds. Additionally, the app allows users to follow and connect with friends, colleagues, and other industry experts who share their interests. Currently, hashtags are not available on the platform.

-Image of Threads mobile view shared by Meta.

Safety and Accessibility Features

Building upon the familiar Instagram experience, Threads incorporates existing safety and user controls to ensure a secure and positive environment for all users. Additionally, the core accessibility features available on Instagram, such as screen reader support and AI-generated image descriptions, are also enabled on Threads, making it inclusive and user-friendly.

To foster productive and constructive conversations, Threads provides tools for users to manage their interactions. This includes the ability to control who can mention or reply to their posts and filter out unwanted replies containing specific words. Users can also utilize familiar actions like unfollowing, blocking, restricting, or reporting profiles, ensuring a safe and respectful environment.

As with all Instagram products, Threads adheres to the platform's Community Guidelines, ensuring content and interactions align with the expected standards of professionalism. With Instagram's significant investment in user protection, Threads benefits from their industry-leading integrity efforts and commitment to community safety.

Threads and Real Estate

In the real estate industry, staying informed and connected is crucial. Threads addresses this by offering a tailored feed that includes posts from accounts users follow, as well as recommended content from new and relevant creators. This helps real estate professionals discover fresh insights, explore emerging trends, and expand their network within the industry.

Threads has the potential to emerge as a great way for Realtors® and real estate professionals to create a space for their community and share their valuable experiences and spark real estate conversations. As it is a new platform, no one know how the algorithm works yet, and posting new listings might not be the best idea to start. However, it is a great time to be creative and try new things! Additionally, some great post ideas include industry trends and real estate education.

In summary, Threads offers Realtors® and real estate professionals a new space for sharing their expertise through text, photo, and video content. The social media platform will also give an opportunity to engage in real estate conversations, stay connected with other professionals in the industry, and build a community.

Follow SPAAR on Threads