How To Repurpose Video Content Into a Month’s Worth of Social Media

Social media is a amazing tool for growing your real estate business, but many REALTORS® hesitate to dive in because they think it might take too much time. The good news? With the right tools and a smart system for repurposing content, you can turn just one hour of work into an entire month of social posts.

Let's talk about how you can maximize your content marketing as a REALTOR®.

Choose the Right Platform for Scheduling

If you’re managing social media on multiple platforms (like Facebook, Instagram, LinkedIn, and TikTok), having a social media scheduling platform can save you hours each week.

• Meta Business Suite is free and works great if you're sticking to Facebook and Instagram.
• For broader scheduling, platforms like Sendible and Hootsuite allow you to post across Facebook, Instagram, X, LinkedIn, TikTok and even Threads.

Bonus: Sendible also supports Instagram Story scheduling and automate posting your new blog posts via RSS feed.

Pre-Purposing: Plan Once, Repurpose Often

Start with a solid piece of content—like a 10 to 15 minute video or a 30 to 60 minute podcast talking about a market trends, real estate tips, or educational information. From that one video, you can create:

• Full-length YouTube or podcast episodes
• Short-form videos (like Instagram Reels, Facebook Reels, or YouTube Shorts)
• Microlearning clips for educational content
• Social media carousels and quote graphics
• Blog posts

You can even pull still images from the video to use in your marketing.

Tools to Streamline Your Content Creation

Here’s what REALTORS® are using to save time:

• Canva: Video editing, social media templates, graphic design, and even AI-powered text generation.
• ChatGPT: Write captions, headlines, blog summaries, or even translate marketing materials into different languages.
• Instagram Reels editor: Quickly trim, add music, and publish directly from your phone.
• OpusClip: Take long videos and uses AI to break it into short form videos for social media.

Tip: Want to target different age groups? Swap out your background music in Reels to match your audience. Upbeat music might appeal to a younger demographic, while a more relaxed tone might suit older audiences.

Repurposing Strategy: What It Looks Like in Practice

Let’s say you record a 10-minute video. Here's how to break it down:

1. Post the full video on YouTube or your website.
2. Trim it into 30–90 second Reels to post on Facebook, Instagram, and YouTube Shorts.
3. Pull 5–10 short clips that highlight key takeaways or interesting quotes.
4. Use ChatGPT to create social captions or a blog post from the transcript.
5. Use Canva to design quote graphics, teaser videos, or image posts.
6. Schedule everything using Sendible or another scheduler to go live throughout the month.

Estimated repurposing time? One hour or less—once you get familiar with the tools.
<>Multilingual Marketing with AI

If you serve communities where English isn’t the first language, AI tools can help you create multilingual content:

• Use ChatGPT or DeepL to translate English marketing copy into languages like Spanish, Hmong, or Somali.
• Paste translated text into Canva or your preferred design platform.
• Double-check translations by translating them back into English to ensure clarity.

AI Accuracy & Compliance in Real Estate

While generative AI offers incredible efficiencies, it’s important to use it responsibly. As noted by NAR Director of Emerging Technology David Conroy, AI-generated content should always be reviewed for accuracy, fairness, and compliance with fair housing laws.

AI can sometimes produce content that may be unintentionally misleading or noncompliant. Whether you're using AI to create multilingual content, generate images, or create marketing materials, REALTORS® must take time to review and revise that content to ensure it aligns with professional standards and legal guidelines.

Final Thoughts: Don’t Let Time Hold You Back

The reality is, technology has made it easier than ever to stay consistent on social media. You don’t need to be an editing expert or spend hours each day online. By learning a few core tools and creating a repeatable system, you can maximize your time and show up regularly for your audience.

Whether you're posting market insights, educational content, or community highlights, remember: One video can become a month of content—and one hour a week is all it takes.