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SPARK

Strategies, Products, and Real Estate Knowledge. Designed for Realtors® to grow their business, skills, and expertise.

Tuesday app launches for NorthstarMLS subscribers

With the Tuesday app, NorthstarMLS listings appear in a scrollable, social media-style format, allowing agents to consume listing updates anytime, anywhere.
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How To Repurpose Video Content Into a Month’s Worth of Social Media

With the right tools and a smart system for repurposing content, you can turn just one hour of work into an entire month of social posts.
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Best Practices for Social Media Engagement for REALTORS®

Learn the best practices for social media engagement as a REALTOR®.
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Helping Homebuyers: Multilingual Resources for REALTORS®

Discover SPAAR’s multilingual homeownership resources designed to help REALTORS® guide clients through the buying process. Access essential documents in multiple languages covering credit recovery, the path to homeownership, and the benefits of using a REALTOR®.
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How Emerging Tech is Reshaping Real Estate: Insights from NAR’s David Conroy

Discover how emerging technologies like generative AI are transforming the real estate industry. Learn how REALTORS® can use AI for renovation previews, listing enhancements, and marketing automation to work smarter, not harder. Explore insights from NAR’s David Conroy on the future of AI in real estate.
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Meet NotebookLM: The AI-powered research and note-taking tool by Google

Enter NotebookLM—Google's AI-powered research and note-taking assistant designed to streamline workflows, enhance productivity, and simplify knowledge management. 
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How to Set and Achieve Your Goals for 2025

As we step into 2025, it’s the perfect time to reflect, refocus, and recharge for the year ahead.
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Should REALTORS® Join Bluesky: The Fast-Growing Twitter Alternative

With the rise in individuals joining the platform, it is worth asking the question, should REALTORS® join Bluesky or is it just another rising social media platform that will inevitably stager with low active users.
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Three Free NAR Professional Development Programs

Are you currently taking advantage of the free professional development programs offered by the National Association of REALTORS® (NAR)?
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