SPARK
Strategies, Products, and Real Estate Knowledge. Designed for Realtors® to grow their business, skills, and expertise.

Tuesday app launches for NorthstarMLS subscribers
With the Tuesday app, NorthstarMLS listings appear in a scrollable, social media-style format, allowing agents to consume listing updates anytime, anywhere.
How To Repurpose Video Content Into a Month’s Worth of Social Media
With the right tools and a smart system for repurposing content, you can turn just one hour of work into an entire month of social posts.
Best Practices for Social Media Engagement for REALTORS®
Learn the best practices for social media engagement as a REALTOR®.
Helping Homebuyers: Multilingual Resources for REALTORS®
Discover SPAAR’s multilingual homeownership resources designed to help REALTORS® guide clients through the buying process. Access essential documents in multiple languages covering credit recovery, the path to homeownership, and the benefits of using a REALTOR®.
How Emerging Tech is Reshaping Real Estate: Insights from NAR’s David Conroy
Discover how emerging technologies like generative AI are transforming the real estate industry. Learn how REALTORS® can use AI for renovation previews, listing enhancements, and marketing automation to work smarter, not harder. Explore insights from NAR’s David Conroy on the future of AI in real estate.
Meet NotebookLM: The AI-powered research and note-taking tool by Google
Enter NotebookLM—Google's AI-powered research and note-taking assistant designed to streamline workflows, enhance productivity, and simplify knowledge management.
How to Set and Achieve Your Goals for 2025
As we step into 2025, it’s the perfect time to reflect, refocus, and recharge for the year ahead.
Should REALTORS® Join Bluesky: The Fast-Growing Twitter Alternative
With the rise in individuals joining the platform, it is worth asking the question, should REALTORS® join Bluesky or is it just another rising social media platform that will inevitably stager with low active users.